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Hooked: How to Build Habit-Forming Products



How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these…

Hooked

ISBN 10 : 9780698190665
ISBN 13 : 0698190661

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products..


Hooked

ISBN 10 : 9780143193524
ISBN 13 : 014319352X

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products o..


Hooked

ISBN 10 : 9780241971857
ISBN 13 : 0241971853

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards ..


Sprint

ISBN 10 : 9786022912897
ISBN 13 : 602291289X

Pecahkan Masalah-Masalah Besar dan Uji Ide-Ide Baru Hanya dalam 5 Hari Anda mungkin beruntung memiliki pekerjaan atau proyek mendatang dengan visi yang cemerlang. Namun, upaya mewu..


Designing For Behavior Change

ISBN 10 : 9781449367978
ISBN 13 : 1449367976

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or o..


The Power Of Noticing

ISBN 10 : 9781476700311
ISBN 13 : 1476700311

A “must-read” (Booklist) from Harvard Business School Professor and Codirector of the Harvard Kennedy School’s Center for Public Leadership: A guide to making better decision..


Product Leadership

ISBN 10 : 9781491960578
ISBN 13 : 1491960574

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product ..


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